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May 4, 2017 |
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Always Exceed Expectations

Sometimes the best option for a client is for you to turn them away. This is an alien concept to lots of us, especially when you are just starting out in business and you have the worry that if you turn a client away, you don’t know where or when the next potential client could come from. One of the hardest lessons in business is to learn to say NO.

Sometimes the best option for a client is for you to turn them away. This is an alien concept to lots of us, especially when you are just starting out in business and you have the worry that if you turn a client away, you don’t know where or when the next potential client could come from. One of the hardest lessons in business is to learn to say NO.

 

Within the last month I have received two completely different enquiries via my website asking for assistance with tasks which are outside of my skillset. I could in theory have taken these tasks on, but neither was something I set out to do or would particularly have enjoyed doing. In both cases I turned the work away, but not only that, I found an alternative solution or someone who I know would be able to undertake that work for them. I had never really thought anything was particularly odd about doing this with enquiries, but it seems that this is not how all business people work!

 

I received a lovely email from one of the enquirers which simply said “Thank you Rachael, that was very kind of you - above and beyond!”

 

I don’t tend to see other Virtual Assistants who have alternative skills to mine as competition, regardless of their location, and I am happy to send potential clients their way if there is something I cannot undertake myself.

 

 

A lot of businesses spend too much time focusing on what their “competitors” are doing, I am a great believer in spending your time and energy focusing on your OWN business, if you are doing things well people will choose you. Every business, even those within the same sector has different skills and specialist areas of expertise, it seems to be silly to assume that you are in direct competition with others all the time.  

 

Coming back to the case of the email from the enquiry I received – although I could not help this gentleman with the assistance for his business in this case, he will remember that I provided an alternative contact name, their service list and pricing details to him when I was receiving no benefit from that introduction myself. With any luck, if the business owner is at a networking meeting and someone is looking for a VA with MY particular skills I stand a far better chance of him mentioning my name in that conversation than if I’d taken the task he originally enquired about and did a bad job OR simply replied and said “sorry I don’t offer that service”.

 

My moto - Always exceed expectations!